Social Media Value Calculator
Estimate how much you should charge for sponsored posts, reels, and videos.
Enter Your Stats
Ready to Calculate
Enter your metrics on the left to see your estimated post value.
Estimated Value Per Post
$0
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$0
*Estimates vary by campaign details and deliverables.
Engagement Rate
0%
Account Grade
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Breakdown
Base Follower Value
$0
Engagement Bonus
$0
Niche Multiplier
1.0x
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How It Works
This calculator uses industry-standard formulas to estimate the monetary value of a sponsored post. We analyze three core components:
- Follower Count: The baseline potential reach of your account (CPM model).
- Engagement: Likes, comments, and views indicate active audience interest, which increases value significantly.
- Niche Multiplier: High-value industries (like Finance or Tech) often command higher rates than general entertainment.
Pro Tips
Negotiation is Key
The number above is a starting point. Usage rights, exclusivity, and content complexity should increase your fee.
Engagement Matters Most
Micro-influencers with high engagement often earn more per follower than mega-influencers with dead accounts.
Package Deals
Always offer packages (e.g., 1 Reel + 3 Stories) to increase the total contract value.
Frequently Asked Questions
How accurate is this calculator?
This tool provides an estimate based on average market rates. Actual rates can vary widely depending on your specific relationship with the brand, the campaign requirements, usage rights (whitelisting), and the current market demand for your specific niche.
Why does my Niche matter?
Different industries have different advertising budgets. For example, a customer acquired in the Finance or Insurance sector has a much higher lifetime value than a customer in General Entertainment. Therefore, brands in Finance are willing to pay creators more to reach that audience.
Why is YouTube worth more than TikTok?
YouTube videos are "long-form" content that requires more effort to produce and holds viewer attention longer. Additionally, YouTube videos are searchable and evergreen (they get views for years), whereas TikToks and Reels have a shorter lifespan.
Does this include "Usage Rights"?
No. This estimate is for the organic post on your feed. If a brand wants to run ads using your content (Whitelisting) or own the rights to the video forever, you should charge an additional 30-50% or more on top of this rate.
How do I calculate my engagement rate?
This tool calculates it for you! The formula is generally: ((Likes + Comments + Shares) / Total Followers) * 100. A "good" rate varies by platform, but anything above 3% is typically considered solid for Instagram.
Can I use this for Stories?
Stories typically cost less than main feed posts because they disappear after 24 hours. A good rule of thumb is to charge 20% to 50% of your main feed post rate for a set of 1-3 stories.