Lead Value Calculator
Determine the maximum amount you should pay for a new lead.
Sales Metrics
Value Per Lead (VPL)
$0
Maximum justifiable cost per lead.
Projected Revenue
$0
Profitable CPL
$0
@ 30% of value
* Formula: Average Deal Value × (Close Rate ÷ 100)
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The Formula
This tool calculates the mathematical value of every lead that enters your funnel.
Deal Value × Conversion Rate = Value Per Lead
Why it Matters
Set Your Bid Caps
If a lead is worth $200, you shouldn't pay $200 on Facebook Ads. You should pay ~$60 (30% cost ratio) to remain profitable.
Improve Quality
If your close rate drops, your lead value drops. Use this tool to justify CRM or sales training investments.
Frequently Asked Questions
What is "Profitable CPL"?
While the "Value Per Lead" is your revenue, you have expenses (ads, salaries, COGS). A general marketing rule is to spend no more than 25-30% of the lead's value on acquiring it to ensure a healthy profit margin.
Should I use Lifetime Value (LTV)?
Yes! If your customers buy repeatedly, enter your **Lifetime Value** into the "Average Deal Value" box instead of just the first sale amount. This allows you to pay more for leads confidently.
How do I increase lead value?
You have two levers: 1) Increase your prices (Average Deal Value) or 2) Improve your sales process to convert more leads (Close Rate).