Marketing Budget Calculator
Determine the optimal marketing spend and allocation for your business.
Company Data
Total Recommended Annual Budget
$0
0% of Rev
Monthly: $0
Suggested Channel Allocation
* Allocation is a guideline based on industry averages.
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How It Works
This calculator applies the "percentage of revenue" method commonly used by CMOs.
- Growth Stage: Newer companies need to spend a higher % (12-20%) to acquire market share, while established brands spend less (6-12%) to maintain it.
- Industry Model: B2C Ecommerce requires heavy ad spend, while B2B Services rely more on content, lead nurturing, and relationship building.
Allocation Tips
The 70-20-10 Rule
Spend 70% on what works (proven channels), 20% on safe bets (expanding existing channels), and 10% on experiments (new platforms).
Salaries vs. Ad Spend
This calculator estimates TOTAL budget. Typically, 30-50% of this goes to salaries/agencies, and the rest is media spend/software.
Frequently Asked Questions
What does "Total Budget" include?
The total budget figure usually includes: Paid Media (Ads), Marketing Software (Tech Stack), Agency Fees, Freelancers, and Events. In smaller companies, it may also include the salaries of the marketing team.
Why is B2B spend lower than B2C?
B2C (Business to Consumer) often relies on high-volume advertising to drive immediate sales. B2B sales cycles are longer and rely more on sales teams, meaning marketing's job is lead generation rather than closing, resulting in a slightly lower % of revenue allocated directly to marketing program spend.
How often should I adjust my budget?
You should review your budget quarterly (every 3 months). If a specific channel (like Google Ads) is generating a high Return on Ad Spend (ROAS), you should be flexible enough to shift budget there immediately.